Brave Browser – Browse the Web with Absolutely No Ads

03/13/2019     Author: Billy Gray

Had enough of ads? Want to browse in privacy? Brave Browser blocks all ads and online trackers so you can search the web in confidence without getting bothered.

 

Sick of being bothered by ads whenever you go online? Brave Browser has been a pretty controversial player in the online browser game. The reason for this is that they completely block all ads. This means that content creators and websites that rely on advertising to survive are at a loss. The browser also blocks online trackers, increasing your privacy and security while you search the web.

While on the one hand Brave blocks ads on all websites, on the other hand, they allow you to make a voluntary contribution which is then distributed across the websites you visit most. Websites will get a proportional amount of money based on how much time you spend on them. Alternatively, you can choose to tip specific websites if you want.

Brave Browser also comes installed with HTTPS Everywhere, so you can ensure that every website you visit is secure. Websites without HTTPS protection are a risk to your device and having this handy add-on built in to the browser helps to keep you secure online.

What’s different about Brave Browser?

Brave Browser works on the Chromium platform from Google, which makes it a dependable browser that supports most add-ons you’d find on Google Chrome. While most browsers allow you to install ad block add-ons, Brave has them built in from the get-go. This means that you never see a single ad on the browser – and this isn’t just limited to pop ups and banners, it also affects ads built into websites. This is revolutionary from the standpoint of browsers and it’s caused a fair bit of controversy.

Brave has dealt with this by employing a system whereby users can voluntarily opt to give some money which will then be distributed between the websites that you visit the most on a proportional basis. This means that you can pay the content creators that you actually admire and use.

On top of this, Brave stops all online trackers from being able to follow your actions and build a profile about you. Trackers attach stickers to you online which they then use to follow your activities and build a detailed profile of you which they can sell to third-party companies. These companies will then target you with ads and other things. Trackers can build incredibly detailed profiles on you, which can amount to a massive invasion of your privacy.

The benefits of blocking ads

Aside from not being bombarded with annoying ads all the time, there are actually many other benefits of Brave’s ad blocking.

First, all those ads need to be loaded. This slows down your browser’s loading times and if you’re using your phone or tablet then it will also bleed out your data pretty quickly, costing you money in the process. Brave claims that it can load pages up to twice as fast as Chrome on desktop and up to eight times faster on mobile. This is obviously a massive plus for users – especially seeing as you can’t install ad block on Chrome for mobile. Faster loading times means more productivity and less bandwidth used overall.

One more benefit of ad blocking is that it isn’t uncommon for ads to contain malware which can infect your device, causing all kinds of problems. With Brave, you don’t need to worry about unknowingly downloading something dodgy from an ad.

Browse privately and securely

With Brave Browser, you can browse the web with much more privacy and security than you would with your default browser. Brave blocks trackers from following you, as mentioned above, but this isn’t the only way that it guarantees your privacy online.

Brave’s incognito mode is quite something. While most browsers offer an incognito mode that allows you to have a private session without saving anything to your search history, Brave takes it to a whole new level by not even letting your ISP (internet service provider) see what you’re doing. It does this by incorporating Tor – otherwise known as The Onion Router or The Dark Web. With private browsing in Brave, you can either have a standard incognito tab, or you can connect to the Tor network to ensure that your actions are totally anonymous.

The default search engine in Brave Browser is DuckDuckGo – an ultra-private search engine that doesn’t track you, follow you with ads, or block you from seeing certain results. DuckDuckGo is also the default search engine used in the Tor Browser.

Reward creators you love

While ad blocking often hits content creators (it’s their main source of revenue, after all), Brave is taking steps to both block ads and help keep content creators afloat.

Current estimates suggest that up to 600 million people use ad blocking on their devices. This makes it increasingly difficult for advertisers to reach the audience they want, which in turn makes it more difficult for content creators to receive payment for their services. This could lead to a decrease in content creators, which will then make the web a more barren place for users.

Brave allows you to become a Creator, which in turn allows you to receive the bulk of ad revenue based on how long users spent looking at ads in your relevant content. This is essentially an opt-in system where users can choose to see certain ads from content creators. Users will be rewarded with rewards on the BAT platform. BAT stands for basic attention token which users will be given for looking at ads. Publishers will receive revenue from this, as well. Users can then exchange their BAT coins over blockchain for rewards, or they can award them to creators that they admire.

This system is Brave’s attempt to fix a broken internet where the ad industry has gotten out of control and users frequently remove ads altogether.

Final note

If you’re looking for a revolutionary new browsing experience, switch to Brave today. You can track how many ads and trackers the browser has blocked over time, as well as how much time you’ve saved thanks to faster download speeds. You’ll be surprised how much it all adds up to.

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